A Lebanese snack restaurant chain with a delicious menu of your favorites on the grill!

The Inspiration
El Estez represents a humorous take on the Lebanese ‘master’ of the grill. The character was created, drawn, and developed as the brand persona, while humor was injected in every aspect of the branding, from placemats to packaging to engage with clients and bring the character to life.

Scope of Work
Brand Naming, Brand Tagline, Creative Copywriting, Brand Logo / Identity, Brand Identity Application, Art Direction – Photography / Videography, Advertising Campaigns