A refined space for premium meat cuts and grill, moune products, dine-in and take out, Akle is designed to revolutionize the Lebanese street food game.

The Inspiration

When we hear the word ‘aklé,’ we almost immediately think of the hand gesture that represents delicious food. This hand gesture became central to the typeface selected for the logo as well as the communication strategy. Using a striking color palette representative of strong and pungent flavors at Aklé Eatery, a sketch of the man behind the concept was created, Chef Dany Khairallah, a loveable and approachable character for a standout brand.

Scope of Work

Brand Naming, Brand Tagline, Creative Copywriting, Brand Logo/Identity, Brand Identity Application, Social Media, Photoshoot