An artist’s unique view of a much-loved and diverse city in continuous turmoil, Fadia Ahmad’s photography exhibition at Beit Beirut and her moving book launched in September 2019 to raving reviews. From Mar Mikhael to Raouche, the heartfelt collection deals with the present-day Beirut, as opposed to the war-torn Beirut of the past, in an effort to redirect creative energy toward a brighter future.

The Inspiration
For this project, the team allowed the photos to speak for themselves, creating sleek and minimalistic visuals (including collaterals, communication material, advertisements…) and managing all the events and PR including press coverage, invitations, group visits, logistics of the opening night and an exclusive VIP dinner. Stroberry strategists developed a PR campaign presenting a series of interviews with high-profile personalities that share the artist’s positive outlook and vision for Lebanon. The team then tackled the campaign for the exhibition and book signing events in Jordan at the Jordan National Gallery of Fine Arts.

Scope of Work
Brand Identity Application, Creative Copywriting, Brand Collateral Designs, Art Direction – Photography / Videography, Advertising campaigns, Strategy, Event Planning & Execution, PR & Invitations, Media Coverage & Monitoring