A world-class fitness development center in Lebanon with highly acclaimed sports academies including basketball and football academies, founded by the legendary Fadi el Khatib.

The Inspiration
Drawing on raw power and passion for sports, the branding and advertising campaign created for Champs is bold and poignant, full of high-contrast for an impact that truly ‘stops at nothing!’

Scope of Work
Creative Copywriting, Brand Logo / Identity, Brand Identity Application, Art Direction – Photography / Videography