A health and wellness club, located in Verdun, with top-notch facilities and training programs.

The Inspiration
Because genesis means the origin or seeds of formation, the logo represents a sort of rebirth, the one we undergo when we begin to care for our bodies, our minds and our souls. The campaign captures the spirit of life and strength that sports can inspire…

Scope of Work
Brand Naming, Brand Tagline, Creative Copywriting, Brand Logo / Identity, Brand Identity Application, Art Direction – Photography / Videography, Advertising Campaign.