Entirely natural chili paste made using a home recipe, with handpicked, locally sourced Nigerian Atarugu peppers for a taste of ‘home in a jar.’

The Inspiration

The branding was inspired by the story behind Tati’s Paste and its ‘home recipe.’ As such, it all took a vintage feel, from the typeface to the graphics. The sketch of the peppers as well as the font is reminiscent of ads from the golden age of homemade goodies.

Scope of Work

Brand Tagline, Creative Copywriting, Brand Logo/Identity, Brand Identity Application, Packaging, Social Media, Photoshoot